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'Soak Up the Serenity' at WM DaySpa Salon

By Kelly Church

WM DaySpa Salon in Beloit, WI offers everything from manicures to facials - to massage and hair removal. Founder and co-owner Howard Morris says his salon's success lies in a commitment to service.

"We have found that it really is an art form to graciously serve people," Morris says, "whether it's by transforming someone's hair color and style, giving them more confidence, adding no-chip polish to someone's nails to brighten their day, providing a relaxing facial or massage to relieve stress or even just a smile and kind words to make someone's day."

Located on Pleasant St., the spa offers services in the body care, skin care, nail care, hair care, hair removal and makeup categories. It even provides a service called Beauty on Demand, which is designed to give people who don't have time for a full spa day the opportunity to get smaller, shorter treatments. These treatments can be added on to any service, for an extra bit of wellness. "These are the things we strive for and why we say, 'Expect more, because you deserve more,'" says Morris.

With goals like Morris's, it looks like WM DaySpa Salon is in the business of promoting self-confidence. The DayMakers at the DaySpa salon actively works as a team, and they encourage any guest who wants a different consultant to just ask. They have been in the business for 27 years, and in that time have learned a lot about what it takes to survive in the industry. For Morris, this means staffing the salon with well-trained, personable professionals who are "prepared to go above and beyond." It also means using luxury products - which include AVEDA, Bumble and bumble, Jane Iredale, Guinot Paris, L'Oreal-Professionnel, OPI, and SkinCeuticals.

"At WM, we strive to be the best DaySpa Salon experience through our positive team culture and personalized service," Morris says. "We offer our guests quality, value, and an oasis in which to soak up the serenity."

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