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ANIMART Keeps Livestock Animals and Farmers Happy

By Pamela Sosnowski

Dairy farming can be a demanding business, as is any career involving the care of livestock. When you're taking care of animals 24/7 it can be challenging to get to a local store to purchase livestock supplies. That's where the dairy and livestock solutions company ANIMART is helping to make purchasing supplies more convenient for dairy farmers, by offering them online.

ANIMART helps customers save money, too. "In 1982, Dr. Jim Metz wanted to provide his large animal clients with an alternative; to take the guess work out of getting supplies from the local fleet store without making them pay the unyielding mark up that was standard in the veterinary field," says the company's Marketing Manager, Katie Holewinski.

"He wanted to help the dairy industry become more efficient, so Dr. Metz and his wife, Ruth, founded ANIMART. By providing customers the unheard combination of fair pricing and sound advice, they began to form relationships with farmers that would become the foundation for success."

According to their website, ANIMART's mission is "to be your preferred animal health supplier with a focus on providing solution to you through a passion for innovation and a serious commitment to exceed your expectations through responsiveness and teamwork." In short, the company wants dairy and livestock farmers to succeed in their businesses, by providing the most innovative products and in-person consultation and care.

Products available for online purchase range from milking equipment such as drum pumps and udder supplies to supplements and milk replacers for new calves. One of the site's newest features is the AIMsystem, or inventory management system that helps customers keep track of needed supplies before they run out. The system reduces costs by eliminating excess supplies, analyzing stock levels to create want lists, and featuring a convenient check-out process.

However, ANIMART is more than just an e-commerce site. Its staff and veterinarians are available to assist customers in choosing the best products for their animals. The company's six vets offer several services to clients to help keep their herds healthy. Some of these services include vaccination programs, disease prevention and treatment, feed bunk management, pregnancy rate evaluation, animal facility walk-through, and more.

The company also exhibits at several national trade shows throughout the year, giving customers a chance to have their questions answered in person. Their most recent appearance was at the 50th annual World Dairy Expo in Madison. ANIMART supports many industry organizations such as the Dairy Business Association and National Mastitis Council.

Through newsletters, emails, and farm visits, ANIMART's staff helps keep its customers updated about new products, programs, animal health issues, and products specials. It's just another way it's dedicated to helping farmers and livestock management succeed.

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