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Badger Brothers Moving Provide Courteous, Professional Service

By S. Mathur

Most people have horror stories of moving house: long delays, broken or missing valuables and rude staff. Recognizing the need for smart, capable and professional movers in Madison, WI, Eric and Adrian Lee set out to fill that need. The twin brothers opened Badger Brothers Moving eight years ago, and it is now one of the most successful moving companies in the state.

"I think what really inspired us to start this company was our love for the city of Madison, where we both attended the University of Wisconsin," Eric Lee said. "We could have gotten jobs in our fields after graduating, but we decided that we really wanted to carve our own path and serve our community, with the ultimate goal of leaving a real footprint in Madison. The rest is history."

The strategy was a simple one: Badger Brothers looked at what Lee calls the pain points of moving, like rude service on the phone and in person, careless staff, hidden fees and minimum charges, to mention just a few. And then they changed it all. Employees know that they are expected to provide a Disney World level of service, and have earned the company rave reviews on social media sites. The hiring process is rigorous and the company looks for applicants with college degrees, ambition, and a friendly, hardworking attitude.

Besides providing excellent customer service and courteous and professional staff, Badger Brothers makes the logistics easier. There's a single, low hourly rate without any additional fees and there are no minimum charges. Scheduling is easy, too: there are no contracts or deposits, and the service can be cancelled anytime. And to top it all, there's the price match guarantee.

The emphasis on customer service has won the company a solid fan base on Madison. Customers would agree with Lee when he says that moving is hard, but choosing the right mover in Wisconsin is easy.

"It's been so rewarding being a job creator and a household name in this awesome city," he said. "We are always growing and exploring ways to serve our community even better."

Working with a twin doesn't feel like work at all, Lee says, because of their shared passion for the job.

"Even though we put in long hours, it's as though we never work a day in our lives (cliché, I know)," he said. "We'll literally bounce ideas off each other at our family Christmas or at 10pm on a Sunday, and it feels like we're just hanging out. This has allowed us to innovate, grow, and fine tune our processes at a very fast rate, which is why we're now one of the most successful moving companies in Wisconsin."

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