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Barefoot Remedies Is Bodywork Like You've Never Experienced Before

By S. Mathur

Erin Norin has 22 years of experience as a licensed bodyworker and was self-employed for 12 years. She decided to open Barefoot Remedies, offering massage and wellness therapies, in Madison, WI, in order to build something bigger and more inclusive. And because she and her husband love the city and its abundance of fun and challenging activities like hiking, biking and geocaching.

"Our decision to move to Madison was based on a desire for personal and professional growth in a community aligned with our values: the need to regularly experience arts and culture, culinary variety, nature, and active lifestyles; specifically water sports," she said. "I'm a huge fan of stand-up paddle boarding (SUP) and SUP yoga. The lakes and rivers around Madison provide countless opportunities for water adventure."

Clients will find that Barefoot Remedies offers bodywork like they've never experienced before.

"It's quality, evidence-based bodywork based on modern pain science," Norin said. "We work on the whole person not just their tissues. I do not approach my clients with the futile mission of changing their structure or tissues. My job is to interact with the whole person and consider everything that might be contributing to their pain, stress or discomfort."

Norin believes that her job is to work with clients rather than on them. She uses a special technique called Ashiatsu.

"It's a barefoot technique that allows me to work smarter with my own body while helping others," she said. "Pain is complex and individualized. My most important role as a therapist is to listen. And by continually increasing my understanding of the brain and nervous system, I can help modulate or 'turn down the volume' on the pain experience for my clients."

The manual therapy is customized for each client to meet their personal pressure, focus and pain relief needs. Massage services include reflexology, Swedish, prenatal and infant massage. Special services like hot stone massage, Chinese acu-cupping, table Thai massage and aromatherapy bring clients pain and stress relief.

Norin is currently pursuing further education in neuroscience with a focus on pain, new habit formation and behavior change. The idea of neuroplasticity, she says, indicates that positive change is possible for everyone, since pain is an output of the brain as much as it is of tissues and muscles. Future plans for expansion include developing a team of professionals to provide services like evidence-based bodywork, private and group yoga instruction, corporate on-site wellness services and sustainable weight loss coaching.

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