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Flowers Are An Art Form At daffodil*parker

By S. Mathur

daffodil*parker is an inspired name for a flower shop and the story behind the name is pretty neat too. Owner Erin Daffodil Joswick opened the shop 12 years ago, with her friend Mary Parker. Their names combined gave the shop its name, which remained even after Mary Parker moved back to her home state.

"The name stuck and I feel like it pays tribute the early years of sweat equity we both poured into daffodil*parker," Joswick said. "Mary and I met in the twin cities many years ago when we both worked at a boutique flower shop. From there, she moved to the West Coast and I moved to the East Coast - each still working with flowers and design. We regrouped in Madison, WI and decided to give our own business a go."

Over the years daffodil*parker has collected a unique group of artistic kindred spirits, whose love for flowers inspires their work.

Photo by Heather Cook Elliot

"We we are crazy, passionate, flower-obsessed perfectionists." Joswick said. "Most of us are degree-holding artists and have found our favorite medium-cut flowers. Our talented designers offer a collective of style and experience from all over the country."

The shop specializes in floral arrangements and decorations for events, and especially weddings. However, staff are always willing to take orders for local bouquet deliveries, going above and beyond to ensure timely delivery and extras like chocolates. Bouquets and arrangements span a range of budgets and complexity. Services cover all of Madison and sometimes beyond as well.

Colors, gardens and old photographs are among the sources of inspiration for the designers. Sometimes brides ask for bouquets to be recreated from photographs of their parents or grandparents weddings. Brides often become long time friends, a tribute to the dedication and skill of the designers.

Photo by Joe Lemke

"We draw inspiration from everywhere and everything."Joswick said. "Sometimes a bridal bouquet is inspired by a few showcase blooms from one of our backyard gardens. Often our arrangements are inspired by what seasonal beauties our local growers are dropping off."

This spring Daffodil Parker will begin offering classes, with enrollment limited to eight students each.

"We will likely offer a few seasonal classes such as creating a centerpiece, designing a potted patio planter, a holiday arrangement or how to arrange your own cut garden flowers," Joswick said. "Our designers will guide the students through all of the steps to get to the finished product - from vessel selection and preparation to flower care and arranging. We also offer private classes and can customize the class to the group's interests."

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