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Keeping it Professional: Flooring, Cabinetry, and Design Services

By Kelly Church

Professional Floor Covering INC is a Beaver Dam, WI-based flooring, cabinet and countertop design company that uses computer-generated designs to help customers envision the finished design. The company is family owned and guarantees their service to be of the upmost professionalism. The Professional Floor Covering slogan even reads, "It's good to know it's Professional!" Account Manager Adrian Nico says the company started small and, over the last three decades, has grown to encompass much more.

"Professional Floor Covering has been a fixture in the Beaver Dam community for the past 30 years with physical showrooms for the past 20," Nico says. "Professional Floor Covering started as a flooring company, but quickly expanded to include window treatments, cabinets and countertops. We are involved with projects as small as one room, to coordinating a full kitchen [and] bath remodel, to providing the majority of finished products on new construction."

Professional Floor Covering specializes in many flooring and cabinetry services: carpet, vinyl, ceramic tile, laminate flooring, hardwood, area rugs and solid surface countertops for every room in a building. Nico says since the company has been in business for so long, projects they initially worked on decades ago are now coming up again for a remodel.

"Designing a project is a process," Nico says. "It can be as simple as someone seeing a photo on Pinterest and wanting a room of their house to look like the picture, or it can be someone coming through the door that says I think I want to change XYZ flooring in my home, but I do not have a clue what I want. "

Nico says every project starts with a conversation, getting to know what each client envisions and what specific concerns or desires need to be addressed. Color schemes and inspiration are reviewed, and the project takes off.

At some point in the process, clients are encouraged to take products home and make sure they are happy with their decisions. These often include three-dimensional images that allow them to more easily envision the final design. Once this is agreed upon, Professional Floor Covering can finalize their estimate and start working.

"Professional Floor Covering prides itself on driving value for our clients," Nico says. "We are able to do this by having Beaver Dam's largest independent retailer showroom, the widest selection of products, deep understanding of product knowledge and up-to-date on current trends. Our number one goal is to do what is in the best interest for our clients."

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