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Madison's Premier Entertainment Company Lets Wedding Guests Dance to Their Own Tune

By Marina I. Jokic

"You can always expect the most professional presentation of entertainment possible, along with the comfort of knowing that we care about the success of your event just as much as you do," states owner Austin Schultz. He says that Juke Box steers away from the cookie cutter approach to emceeing, and tries to tailor each event as much as possible.

The Juke Box staff takes great care to ensure a flawless presentation while continuously communicating with the customer to facilitate every aspect of the process and meet specific customer needs. Schultz explains that while his business offers a wide variety of music services, it mainly focuses on weddings.

Juke Box can arrange for DJ services, live band music, or both. Usually customers opt for booking both styles so they provide their audience with the best of both worlds. "Combined with the elegance of the string quartet at your wedding ceremony, and the saxophone player or jazz trio for cocktail hour at the reception...you have a fantastic and unique musical lineup," adds Schultz.

To simplify the process even more, clients have the option to select their musical lineup entirely on the Juke Box website, creating customized playlists and electronically submitting them to Schultz' staff. In order to offer additional customization, Juke Box also has projection screens for showing videos, personalized logos that can be projected on the dance floor, a variety of handcrafted keepsakes, laser karaoke shows, and "up-lighting" to spruce up the walls of your reception space.

Schultz says that many competitors tend to include unnecessary services in their performances, such as drinking contests, tricycle races, and other carry-ons. What distinguishes Juke Box from its competition is their professionalism and strictly customer-based approach. Instead of including unnecessary antics in their repertoire, Juke Box provides a focused expertise and service that centers on delivering a flawless, tailored experience to their clients. There is no need to embellish a well-executed service, says Schultz. In his opinion, such "perks" detract from the professionalism of hiring a DJ or emcee to run your event.

In addition to the latest digital music technology, equipment, and experienced DJ's, Juke Box also allows for on-the-spot requests from guests. They also handle the equipment set-up and acoustics depending on the venue, coordination with other vendors such as photographers and caterers, and providing back-up personnel. The company is fully insured as well, which takes the pressure off from customers and gives them a chance to fully relax and enjoy themselves.

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