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Midwest Beauty House Embodies Small-town Charm As A Locally-owned, Intimate Beauty Shop

By Kelly Church

For those who are looking for holistic ways to take care of their body and their looks, Midwest Beauty House is a one-stop-shop. The Madison, WI salon offers hair, makeup and nail services, and puts the focus on the individual. With a commitment to better beauty culture, the salon features organic hair care and T3-free nail products.

"Because we are a small shop, the experience is very personal," owner Alice Ezrow said. "We take time with each client. We value the people that walk through our doors. We also get a lot of neighborhood traffic because of the location."

Those who wander in can find a large menu of hair, makeup and nail services. The salon offers full cut and style appointments for hair, as well as touch-up appointments for those who don't need a full cut and color.

For makeup, everyday looks are offered in addition to wedding, touch-up appointments and educational appointments for those who want to learn a new makeup look. The salon also can apply false eyelashes or individual eyelashes to make the eyes appear fuller. Eyebrow and other facial waxing is also available.

For the nails, the salon offers nail art, and shellac manicures and pedicures. The nail salon uses CND brand only in the salon for manicures and pedicures that have the durability of gel polish without nail damage.

Prices vary based on the level stylist who performs each service. Ezrow herself can be hired, at a higher rate, to take care of a client's hair or makeup. She's been doing hair since she was still in high school and feels that hair styling is in her blood.

"I have always viewed my profession as an artistic outlet," Ezrow said. "I think receiving beauty services is an important part of self-care that can exist apart from vanity. I believe in promoting these values in my shop and helping clients take time out for themselves."

For Ezrow, she always wanted to own her own business. Midwest Beauty House is her first salon, a two-chair shop that she knew would be perfect as her first business. What solidified her decision was that the storefront was the same place her grandfather used to get his hair cut back when it was a barbershop in the 1940s.

"Midwest Beauty House is a unique little gem," Ezrow said. "There is no other beauty [or] barber shop like it in Madison. It is a place where you come to connect. It's not the right fit for everyone, but I know that everyone who comes through our door feels important because they are important to us."

Clients can make appointments by calling Midwest Beauty House, or scheduling online at midwestbeautyhouse.com.

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