Wisconsin Logo


Step Into Orange Shoe Personal Fitness For a Fun Workout Experience

By Pamela Sosnowski

Since 2004, Orange Shoe Personal Fitness has been helping the Madison area stay fit while having fun. Even the playful name itself symbolizes what the gym strives to deliver to all of its clients, according to Lauren Birkel, the owner of Orange Shoe's two Madison locations.

"Orange Shoe is named after an old pair of Nikes," she said. "They were bright and fun, made a statement but provided great support, sparked conversation and relationships; all things that are important as we guide our clients along their fitness journey."

Clients can choose between small group classes and personal training at each of Orange Shoe's locations (which include Brookfield, Fitchburg, and two Chicago-based studios in addition to Madison West and Madison Downtown.) Group sizes are limited to allow for more instructor/client attention while personal training is available one-on-one with an instructor or partnered with another client of similar physical capabilities. Whatever option clients choose, they can count on Orange Shoe to provide a friendly, supportive environment that feels like family versus just another space to work out it.

"Our custom training solutions provide a workout, and results, like no other," Birkel said. "We believe your workout should be a part of your life, and your workout space should feel like a second home.This isn't simply a gym; it's a new way of life, a new community, a new you."

Whether training in a group or with an instructor, all workouts are customized to a client's abilities and goals.They may incorporate cardio, HIIT (high intensity interval training), strength training, ab work, and more. Client testimonials state that the instructors know how to make a workout challenging, varied, and focused on results to help them reach their fitness goals.

All new clients have the opportunity to try a session for free. Rates are available per individual session, or clients may save money by purchasing an unlimited amount of sessions for a discounted monthly rate. All locations feature the latest state-of-the-art gym equipment and machines so members never get bored, and the Madison Downtown location recently underwent a renovation which including new flooring, paint, and knocking down walls to create an expanded workout space.

Birkel manages the two Madison studios as well as training and coaching clients. An endurance athlete who has competed in the Ironman World Championships and Long Course Worlds several times, she loves seeing clients leave the gym happier than when they arrived and relishing in their success stories. She also says one of the qualities that helps Orange Shoe stand out from other workout studios is the incredible team of trainers.

"We are all passionate and experienced, energetic and knowledgeable," she said. "Our team cares about the success of each one of our clients and we strive to provide an amazing experience. We bring the intersection where sweat, motivation, and fun collide."

To schedule a free session and learn more about the training Orange Shoe Personal Fitness delivers, visit http://madison-downtown.orangeshoe.com.

Share this:


Leave a comment:

* Login in order to leave a comment. Don't have an account? Join for Free

About The Author

Become an Expert Contributor

Have some knowledge to share, and want easy and effective exposure to our audience? Get your articles or guides featured on Wisconsin Real Estate today! Learn more about being an expert contributor.

Learn More