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Welcome to the Town of Beloit

By Pamela Sosnowski

The Town of Beloit, Wisconsin, may not be as much of a household name as its nearby big city cousins Chicago and Milwaukee, but for those seeking a family-friendly, growing, and suburban community, it's not to be overlooked. Located on the Illinois border, it encompasses an area of 26 square miles in Rock County, Wisconsin that includes both rural and developed areas, giving its population a variety of activities to enjoy.

The Town easily gives residents and visitors a taste of quiet suburban and city life depending on their preferences. It is located just 45 minutes from Madison, WI and less than two hours from Milwaukee or Chicago. Downtown Beloit, with its shopping, cultural, and entertainment attractions is just minutes away. Says Brian Wilson, Town Administrator, "The Town of Beloit gives you all the benefits of both rural and urban life without the headaches!"

Five miles of the Town's Rock River shoreline has been designated for recreational boating, water skiing, and tubing. Boating is a very popular recreational activity, and several private marinas and public boating access give sailing and boating enthusiasts different options to launch their watercraft and enjoy the scenic views. To ensure safety for the boating community, the Town of Beloit's police department recently approved a Water Safety Patrol, to ensure safe boating on the river.

During the first full weekend after Labor Day in September, the Town of Beloit hosts its Festival on the Rock event. From Friday evening through Sunday afternoon, the free, family-oriented event offers a beer tent, local bands covering classic rock, hard rock, and country music, softball and bags tournaments, boat races, food vendors, and carnival rides. "Another popular attraction at the Festival is Saturday's Patch Toy and Game Sale," says Wilson. "Sponsored by [a] local toy and game company, Patch Products, this signature event has been the cornerstone of the Festival on the Rock for almost a decade."

The outlook for the Town of Beloit's growth looks positive. In recent years the Town has attracted new businesses relocating to the area and is anticipating the construction of a new natural gas power plant. Home values have been slowly rising and while new home construction is slow, construction has added 40 multifamily units to the Town in the past year. "The Town is planning continued expansion of its public sewer infrastructure, improvements to major streets, and is poised to take advantage of a direct highway connection to I90/I39," says Wilson.

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